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12 Steps to Running a Smart Photo Business
Okay, you want to start your own photo business. But you find the competition is both stiff and inexpensive. The time and the costs involved are serious. Your ability to price your time fairly is...
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From Concept to Ad
Here is a shoot that was a fast one from concept to the page. It is also a good example of how good, solid collaboration can lead to good results in a short amount of time. Here's the scene: I got a...
View ArticleLearning Photography From Farmers
When most people see an advertising image they seldom think about what goes into making the images or the amount of work that is required to make these images come to life. My recent Farmers Insurance...
View ArticleKodak 1922 Kodachrome film test
Throughout most of their history, Kodak had their "Kodak Girls." For the most part, they were used in advertising. Women were a prime demographic for camera sales. Many vintage cameras were designed as...
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